Peranan media sosial TripAdvisor dalam mempromosikan destinasi ekopelancongan di Pulau Langkawi
Ekopelancongan merupakan produk pelancongan utama di Pulau Langkawi. Kajian ini dilakukan bagi menganalisis Langkawi sebagai ekopelancongan melalui komentar TripAdvisor. Berdasarkan perkara tersebut ia menekankan aktiviti selling place dan selling experience. Dengan ini, ia lebih kepada promos...
Saved in:
Main Authors: | Halijah Razak,, Habibah Ahmad, |
---|---|
Format: | Article |
Language: | English |
Published: |
Fakulti Sains Sosial dan Kemanusiaan, Universiti Kebangsaan Malaysia
2020
|
Online Access: | http://journalarticle.ukm.my/16377/1/257-Article%20Text-360-1-10-20200426.pdf http://journalarticle.ukm.my/16377/ http://spaj.ukm.my/jws/index.php/jws/issue/view/13 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Mempromosikan pelancongan warisan di Melaka dalam media sosial Tripadvisor
by: Norhidahyu Mohd Aris,, et al.
Published: (2020) -
Consistency of online consumers' perceptions of posted comments: An analysis of TripAdvisor reviews
by: Khoo, Foo Sheng*, et al.
Published: (2017) -
Managing virtual rapport on TripAdvisor : discourse in hotel responses to negative online reviews
by: Ly, Wen Taw, et al.
Published: (2022) -
Travelers decision making using online review in social network sites: A case on TripAdvisor
by: Nilashi, Mehrbakhsh, et al.
Published: (2018) -
Travelers decision making using online review in social network sites: a case on TripAdvisor
by: Nilashi, Mehrbakhsh, et al.
Published: (2018)