Travelers decision making using online review in social network sites: a case on TripAdvisor
Digital technology and social media have brought numerous benefits to human society. TripAdvisor, which runs on user-generated content, provides a platform for travelers to socialize their opinions on several aspects of hotels. Recommendation agents have played an important role for hotel recommenda...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Published: |
Elsevier B.V.
2018
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/85395/ http://dx.doi.org/10.1016/j.jocs.2018.09.006 |
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