Penglibatan dan peranan penduduk tempatan dalam penjenamaan tempat di Pulau Langkawi, Kedah
Place branding has been applied over the past decades as a marketing, in order to promote awareness among the locals. Malaysia has been promoting the place branding with the slogan “Malaysia Truly Asia” in an effort to attract foreign tourists. This study examines the involvement and role of reside...
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2019
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| Online Access: | https://etd.uum.edu.my/8630/1/s819253_01.pdf https://etd.uum.edu.my/8630/2/s819253_02.pdf https://etd.uum.edu.my/8630/3/s819253_references.docx https://etd.uum.edu.my/8630/ |
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