Cultural tourism and city branding in the connected age: the case of cities in Vietnam
Cultural attractions can help cities get away from a seasonal pattern of tourism, focus on higher-income visitors. Hence, cultural tourism has a strong relationship with city branding. Given a city cannot build separate brands for its different stakeholders, city branding aims to tourists who migh...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2020
|
| Online Access: | http://journalarticle.ukm.my/15647/1/40811-130366-1-SM%20%281%29.pdf http://journalarticle.ukm.my/15647/ http://ejournal.ukm.my/pengurusan/issue/view/1283 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!