A review of the essence of city branding in enhancing image and identity of a city
The future of cities is at the juncture of a new reality. This poses a domestic opportunity to relook and rediscover the image and identity of the city. Cities are often viewed in the international arena, hence the authentic local essence of city image and identity is often flattened, hidden, or ign...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Malaysian Institute Of Planners
2022
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/44033/ |
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