Psychometric evaluation of purchase intention and actual purchase behaviour towards halal bakery products using rasch analysis

• Main Authors: Nurzulain Z.,, Zuraini M.I.,, Norhidayah A.,, Muhammad Afiq M.,
• 格式: Article
• 语言: English
• 出版: Penerbit Universiti Kebangsaan Malaysia 2019
• 在线阅读: http://journalarticle.ukm.my/14661/1/48_02_03.pdf; http://journalarticle.ukm.my/14661/; http://www.mabjournal.com/index.php?option=com_content&view=article&id=921&catid=59:current-view&Itemid=56

Although bakery products are a hit among Malaysian consumers, questions still arise on the halal seal of the ingredients used. Therefore, producing halal bakery products can be an option to fulfill the needs of consumers. To further explore the intention and to examine their purchase behaviour, th...