Psychometric evaluation of purchase intention and actual purchase behaviour towards halal bakery products using rasch analysis
Although bakery products are a hit among Malaysian consumers, questions still arise on the halal seal of the ingredients used. Therefore, producing halal bakery products can be an option to fulfill the needs of consumers. To further explore the intention and to examine their purchase behaviour, th...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2019
|
| Online Access: | http://journalarticle.ukm.my/14661/1/48_02_03.pdf http://journalarticle.ukm.my/14661/ http://www.mabjournal.com/index.php?option=com_content&view=article&id=921&catid=59:current-view&Itemid=56 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | Although bakery products are a hit among Malaysian consumers, questions still arise on the halal seal of the ingredients
used. Therefore, producing halal bakery products can be an option to fulfill the needs of consumers. To further explore the
intention and to examine their purchase behaviour, the theory of planned behaviour (TPB) was applied. Hence, this study
examined the psychometric properties of an instrument used to determine both purchase intention and the actual purchase
behaviour of halal bakery products among Muslim and non-Muslim consumers. The questionnaire was distributed to 70
respondents who had purchased bakery products at any bakery shops in Klang, Selangor. The data were subjected to Rasch
analysis using Bond & Fox (2nd Version) software program for fit statistics, response category performance, unidimensionality,
and a Wright map. The different item functioning (DIF) analysis was employed to detect bias between Muslim and nonMuslim consumers. The results indicated that all items that fit the Rasch model were unidimensional. However, one item was
regarded as a difficult item, while three items had a religious bias. In conclusion, the instrument was valid and reliable to be
used for Muslim and non-Muslim consumers. |
|---|