Factors Influencing Fast Food Restaurant Generation Y Customers’ Retention in Selangor Malaysia
The purpose of thesis is to investigate customers’ retention Generation Y towards fast food restaurants in Selangor, Malaysia. In this thesis, data was collected quantitatively where convenience sampling method was specially obtained through questionnaires on 512 participants who dine in fast food r...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/909/1/199.pdf http://eprints.intimal.edu.my/909/ |
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