The Impact of Consumer Empowerment on Customer Satisfaction in Banking
It is evident from the literature that linking customer empowerment to consumer satisfaction has become important. Customer involvement, firm’s responsiveness and face-to-face contact are the contexts measured for the above relationship. Consumer tastes, preferences, and behavior continuously chang...
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Online Access: | http://eprints.intimal.edu.my/859/1/172.pdf http://eprints.intimal.edu.my/859/ |
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