A Profile of Generation Y Malaysian: What is their Clothing Purchase Behavior towards Western Brands Apparel?
This research aimed to reveal behavior of Gen Y Malaysian towards clothing, factors influencing Gen Y purchase intention of western brand apparel and influences of advertisement. The significance level of relationship between Self-Concept results in Need for Uniqueness (NFU), Clothing Interest, Perc...
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| Format: | Thesis |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/539/1/MBA%20-%201.pdf http://eprints.intimal.edu.my/539/ |
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