IMPACT OF INSTAGRAM AND YOUTUBE INFLUENCERS ON CONSUMER BEHAVIOUR IN DELHI NCR
This study investigates the influence of YouTube and Instagram influencers on consumer behaviour in Delhi-National Capital Region, India. The study seeks to assess the relative impact of Instagram and YouTube marketing components in terms of establishing brand value and consumer preferences. It also...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
INTI International University
2023
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/1871/1/jobss2023_32.pdf http://eprints.intimal.edu.my/1871/ http://ipublishing.intimal.edu.my/jobss.html |
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