SAMSUNG, A SMOOTH OR TREACHEROUS JOURNEY OF GLOBALIZATION?

• Main Authors: Ibeaubuchi Praisegod, Tochukwu, Ogakwu Chinedu, Uchenna, Ozeh Kingsley, Chidera, Akinnuoye Abigael, Olusola, Nwose Precious, Okwukwe
• Format: Article
• Language: English
• Published: INTI International University 2023
• Subjects: Q Science (General); QA76 Computer software
• Online Access: http://eprints.intimal.edu.my/1846/1/jobss2023_21.pdf; http://eprints.intimal.edu.my/1846/; http://ipublishing.intimal.edu.my/jobss.html

This case study explores the complex and diverse journey of Samsung, the South Korean giant, as it began its process of global expansion. Samsung's transformation into a prominent worldwide technological conglomerate has been characterized by strategic ventures into various areas, continu...