SAMSUNG, A SMOOTH OR TREACHEROUS JOURNEY OF GLOBALIZATION?
This case study explores the complex and diverse journey of Samsung, the South Korean giant, as it began its process of global expansion. Samsung's transformation into a prominent worldwide technological conglomerate has been characterized by strategic ventures into various areas, continu...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
INTI International University
2023
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/1846/1/jobss2023_21.pdf http://eprints.intimal.edu.my/1846/ http://ipublishing.intimal.edu.my/jobss.html |
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