SAMSUNG, A SMOOTH OR TREACHEROUS JOURNEY OF GLOBALIZATION?

This case study explores the complex and diverse journey of Samsung, the South Korean giant, as it began its process of global expansion. Samsung's transformation into a prominent worldwide technological conglomerate has been characterized by strategic ventures into various areas, continu...

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Main Authors: Ibeaubuchi Praisegod, Tochukwu, Ogakwu Chinedu, Uchenna, Ozeh Kingsley, Chidera, Akinnuoye Abigael, Olusola, Nwose Precious, Okwukwe
Format: Article
Language:English
Published: INTI International University 2023
Subjects:
Online Access:http://eprints.intimal.edu.my/1846/1/jobss2023_21.pdf
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spelling my-inti-eprints.18462023-12-05T09:16:08Z http://eprints.intimal.edu.my/1846/ SAMSUNG, A SMOOTH OR TREACHEROUS JOURNEY OF GLOBALIZATION? Ibeaubuchi Praisegod, Tochukwu Ogakwu Chinedu, Uchenna Ozeh Kingsley, Chidera Akinnuoye Abigael, Olusola Nwose Precious, Okwukwe Q Science (General) QA76 Computer software This case study explores the complex and diverse journey of Samsung, the South Korean giant, as it began its process of global expansion. Samsung's transformation into a prominent worldwide technological conglomerate has been characterized by strategic ventures into various areas, continuous innovation, and skillful navigation of the obstacles inherent in the global business environment. This article analyzes the historical backdrop of Samsung's endeavors in globalizing, charting its evolution from a local contender to a significant contributor in the global technology industry. This case study examines the primary factors that propelled Samsung's globalization strategy, with a particular focus on the significance of technological innovation, market expansion, and adaptable management techniques. The case examines the company's capacity to customize items to meet local preferences while upholding a uniform global brand identity. Moreover, the study examines the influence of globalization on Samsung's organizational framework, corporate ethos, and general business approach. This case offers insights into the obstacles encountered by Samsung in various worldwide markets and the solutions implemented to overcome them. The case study emphasizes the significance of Samsung's varied range of products, robust research and development skills, and efficient supply chain management in successfully navigating the challenges of a worldwide market. INTI International University 2023-12 Article PeerReviewed text en cc_by_4 http://eprints.intimal.edu.my/1846/1/jobss2023_21.pdf Ibeaubuchi Praisegod, Tochukwu and Ogakwu Chinedu, Uchenna and Ozeh Kingsley, Chidera and Akinnuoye Abigael, Olusola and Nwose Precious, Okwukwe (2023) SAMSUNG, A SMOOTH OR TREACHEROUS JOURNEY OF GLOBALIZATION? Journal of Business and Social Sciences, 2023 (21). pp. 1-20. ISSN 2805-5187 http://ipublishing.intimal.edu.my/jobss.html
institution INTI International University
building INTI Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider INTI International University
content_source INTI Institutional Repository
url_provider http://eprints.intimal.edu.my
language English
topic Q Science (General)
QA76 Computer software
spellingShingle Q Science (General)
QA76 Computer software
Ibeaubuchi Praisegod, Tochukwu
Ogakwu Chinedu, Uchenna
Ozeh Kingsley, Chidera
Akinnuoye Abigael, Olusola
Nwose Precious, Okwukwe
SAMSUNG, A SMOOTH OR TREACHEROUS JOURNEY OF GLOBALIZATION?
description This case study explores the complex and diverse journey of Samsung, the South Korean giant, as it began its process of global expansion. Samsung's transformation into a prominent worldwide technological conglomerate has been characterized by strategic ventures into various areas, continuous innovation, and skillful navigation of the obstacles inherent in the global business environment. This article analyzes the historical backdrop of Samsung's endeavors in globalizing, charting its evolution from a local contender to a significant contributor in the global technology industry. This case study examines the primary factors that propelled Samsung's globalization strategy, with a particular focus on the significance of technological innovation, market expansion, and adaptable management techniques. The case examines the company's capacity to customize items to meet local preferences while upholding a uniform global brand identity. Moreover, the study examines the influence of globalization on Samsung's organizational framework, corporate ethos, and general business approach. This case offers insights into the obstacles encountered by Samsung in various worldwide markets and the solutions implemented to overcome them. The case study emphasizes the significance of Samsung's varied range of products, robust research and development skills, and efficient supply chain management in successfully navigating the challenges of a worldwide market.
format Article
author Ibeaubuchi Praisegod, Tochukwu
Ogakwu Chinedu, Uchenna
Ozeh Kingsley, Chidera
Akinnuoye Abigael, Olusola
Nwose Precious, Okwukwe
author_facet Ibeaubuchi Praisegod, Tochukwu
Ogakwu Chinedu, Uchenna
Ozeh Kingsley, Chidera
Akinnuoye Abigael, Olusola
Nwose Precious, Okwukwe
author_sort Ibeaubuchi Praisegod, Tochukwu
title SAMSUNG, A SMOOTH OR TREACHEROUS JOURNEY OF GLOBALIZATION?
title_short SAMSUNG, A SMOOTH OR TREACHEROUS JOURNEY OF GLOBALIZATION?
title_full SAMSUNG, A SMOOTH OR TREACHEROUS JOURNEY OF GLOBALIZATION?
title_fullStr SAMSUNG, A SMOOTH OR TREACHEROUS JOURNEY OF GLOBALIZATION?
title_full_unstemmed SAMSUNG, A SMOOTH OR TREACHEROUS JOURNEY OF GLOBALIZATION?
title_sort samsung, a smooth or treacherous journey of globalization?
publisher INTI International University
publishDate 2023
url http://eprints.intimal.edu.my/1846/1/jobss2023_21.pdf
http://eprints.intimal.edu.my/1846/
http://ipublishing.intimal.edu.my/jobss.html
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score 13.19449