Factor Affecting Purchase Intention of Health Supplement in Malaysia
This research was initiated to bridge the gap by determining the factors that influence the purchase intention health supplement in Malaysia and thus provide insights about the marketing plan to the marketers in the health supplement industry to improve their competitiveness. Questionnaires were dis...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
INTI International University
2019
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/1278/1/ij2019_05.pdf http://eprints.intimal.edu.my/1278/ http://intijournal.newinti.edu.my |
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