Factors Affecting the Adoption of E-Commerce: A Study of the Textile Industry in Wujin, China

• Main Authors: Chong, Alain Yee Loong, Ooi, Keng Boon, Tak, Yew King, ShuYang, Zhu
• Format: Article
• Published: Society for Alliance, Fidelity & Advancement 2009
• Subjects: HF Commerce
• Online Access: http://eprints.intimal.edu.my/1194/; http://www.safaworld.org/ijbms/v2n2.htm

The purpose of this paper is to examine the factors that influence the adoption of e-commerce with emphasis on textile companies in WuJin, China. The factors are organizational readiness, innovation characteristics, government influence and culture. Binary logistic regression was applied to test the...