Antecedents of Patient Loyalty to Private Hospital in Makassar City, Indonesia: A Service Quality Approach
The research aims to find out: (1) the influence of hospital service quality on the hospital image, patients value, satisfaction, and loyalty; (2) the influence of private hospital image in Makassar on patient loyalty, value, and satisfaction; (3) the influence of patient's value on patient&...
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Format: | Thesis |
Language: | English English |
Published: |
2015
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Subjects: | |
Online Access: | http://ur.aeu.edu.my/98/1/Antecedents%20of%20patient%20loyalty%20to%20private%20hospital%20in%20Makassar%20city%2C%20Indonesia%20%3B%20A%20service%20quality%20approach.pdf http://ur.aeu.edu.my/98/6/Antecedents%20of%20patient%20loyalty%20to%20private%20hospital%20in%20Makassar%20city%2C%20Indonesia%20%3B%20A%20service%20quality%20approach.pdf http://ur.aeu.edu.my/98/ https://online.fliphtml5.com/sppgg/euyo/?1596601997597 |
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Summary: | The research aims to find out: (1) the influence of hospital service quality
on the hospital image, patients value, satisfaction, and loyalty; (2) the influence of
private hospital image in Makassar on patient loyalty, value, and satisfaction; (3)
the influence of patient's value on patient's satisfaction and loyalty; (4) the
influence patient's satisfaction on patient's loyalty.
The samples in this research were patients in private hospitals in Makassar
city: Ibnu Sina, Stella Maris, Grestelina, and Faisal Islamic hospitals. There were
300 respondents taken using accidental sampling and stratified random sampling
technique, and the data were analysed using Structural Equation Model (SEM).
The research result reveals that: (1) service quality has significantly positive
influence to hospital image; (2) service quality has significantly positive influence
to patient's value; (3) service quality has insignificantly positive influence to
patient's satisfaction; (4) service quality has significantly positive influence to
patient's loyalty; (5) hospital image has significant influence to patient's value; (6)
hospital image has significant influence to patient's satisfaction; (7) hospital image
has insignificant influence to patient's loyalty; (8) patient's value has significantly
positive influence to patient's satisfaction; (9) patient's value has insignificantly
positive influence to patient's loyalty; (10) patient's satisfaction has significantly
positive influence to patient's loyalty; (11) service quality has significantly
indirect positive influence to the patient's value through hospital image; (12)
service quality has significantly indirect positive influence to patient's satisfaction
through hospital image and patient's value; (13) service quality has significantly
indirect positive influence to patient's loyalty through hospital image, patient's
value, and satisfaction; (14) hospital image has significantly indirect positive
influence to patient's satisfaction through patient's value; (15) hospital image has
significantly indirect positive influence to patient's loyalty through patient's
satisfaction; (16) patient's value has significantly indirect positive influence to
patient's loyalty through patient's satisfaction. |
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