Engaging Entrepreneurial Etiquette : Driven by a Theory of Planned Behaviour

Research Objective: The aim of this study is to analyze the entrepreneurial etiquette (EE) intention, behavior, and employer engagement with a group of Hospitality firms in Kuala Lumpur. Methodology: Based on the three elements of behavior; attitude, subjective norms and perceived behavioral contr...

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Bibliographic Details
Main Authors: Pang, Kim Kwong, Shamuganathan, Gomathi
Format: Journal
Language:English
Published: AeU 2015
Subjects:
Online Access:http://ur.aeu.edu.my/29/1/Pang%20Kim%20Kwong.docx
http://ur.aeu.edu.my/29/
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