Factors Influencing the Purchase Behaviour towards Consumer Goods During the Global Oil Crisis in Oman
This research has focused on understanding the factors that influence, Omani consumers’ purchase behaviour towards consumer goods under the global oil crisis driven scenario. The literature review helped the researcher to identify product, price, place, promotion, socio-cultural factor, value perce...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2022
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| Online Access: | http://ur.aeu.edu.my/1098/1/Thangarasa%20Tiburtrious%20Andrew%20Rohanaraj.pdf http://ur.aeu.edu.my/1098/2/Thangarasa%20Tiburtrious%20Andrew%20Rohanaraj-1-24.pdf http://ur.aeu.edu.my/1098/ https://online.fliphtml5.com/sppgg/rcgh/?1684824397256 |
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