Consumer behavior towards over the counter medicine purchase the extended theory of planned behaviour

• Main Authors: Ali Jinnah, Shafinaz, Haque, A. K. M. Ahasanul, Jamaludin, Mohammad Aizat
• Format: Article
• Language: English; English; English
• Published: Department of Surgery, Mayo Hospital 2020
• Subjects: HA29 Theory and method of social science statistics; R Medicine (General)
• Online Access: http://irep.iium.edu.my/84649/1/Shafinaz%20Pakistan%20J.%20of%20Medical%20and%20Health%20Science%20%28Scopus%29.pdf; http://irep.iium.edu.my/84649/7/84649_Consumer%20behavior%20towards%20over-the-counter%20medicine_scopus.pdf; http://irep.iium.edu.my/84649/8/84649_Consumer%20behavior%20towards%20over-the-counter%20medicine_wos.pdf; http://irep.iium.edu.my/84649/; https://pjmhsonline.com/published-issues/2020-issues/july-sep-2020?product_id=9157

The global medication scheduling is changing due to the frequent launching of new and generic medicines which bringing about the accessibility of different kind of medicines for customers in pharmacies. The Over the Counter medicines market is always under investigation due to its nature of self-med...