Integrating the commitment-trust theory to gauge customers loyalty in riding services
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2023
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oai:scholars.utp.edu.my:377012023-10-20T02:04:38Z http://scholars.utp.edu.my/id/eprint/37701/ Integrating the commitment-trust theory to gauge customers loyalty in riding services Abid, Muhammad Farrukh Siddique, Junaid Gulzar, Amir Shamim, Amjad Dar, Imran Bashir Zafar, Aimen Taylor & Francis 2023 Article NonPeerReviewed Abid, Muhammad Farrukh and Siddique, Junaid and Gulzar, Amir and Shamim, Amjad and Dar, Imran Bashir and Zafar, Aimen (2023) Integrating the commitment-trust theory to gauge customers loyalty in riding services. Journal of Promotion Management, 29 (3). pp. 305-337. |
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Abid, Muhammad Farrukh Siddique, Junaid Gulzar, Amir Shamim, Amjad Dar, Imran Bashir Zafar, Aimen |
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Abid, Muhammad Farrukh Siddique, Junaid Gulzar, Amir Shamim, Amjad Dar, Imran Bashir Zafar, Aimen Integrating the commitment-trust theory to gauge customers loyalty in riding services |
author_facet |
Abid, Muhammad Farrukh Siddique, Junaid Gulzar, Amir Shamim, Amjad Dar, Imran Bashir Zafar, Aimen |
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Abid, Muhammad Farrukh |
title |
Integrating the commitment-trust theory to gauge customers loyalty in riding services |
title_short |
Integrating the commitment-trust theory to gauge customers loyalty in riding services |
title_full |
Integrating the commitment-trust theory to gauge customers loyalty in riding services |
title_fullStr |
Integrating the commitment-trust theory to gauge customers loyalty in riding services |
title_full_unstemmed |
Integrating the commitment-trust theory to gauge customers loyalty in riding services |
title_sort |
integrating the commitment-trust theory to gauge customers loyalty in riding services |
publisher |
Taylor & Francis |
publishDate |
2023 |
url |
http://scholars.utp.edu.my/id/eprint/37701/ |
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1781707945501786112 |
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13.214268 |