Integrating the SOR model to examine purchase intention based on Instagram sponsored advertising
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Main Authors: | Hussain, Ali, Hooi Ting, Ding, Zaib Abbasi, Amir, Rehman, Umair |
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Format: | Article |
Published: |
Taylor & Francis
2023
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Online Access: | http://scholars.utp.edu.my/id/eprint/37210/ |
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