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Integrating the SOR model to examine purchase intention based on Instagram sponsored advertising

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Main Authors: Hussain, Ali, Hooi Ting, Ding, Zaib Abbasi, Amir, Rehman, Umair
Format: Article
Published: Taylor & Francis 2023
Online Access:http://scholars.utp.edu.my/id/eprint/37210/
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spelling oai:scholars.utp.edu.my:372102023-09-07T06:27:35Z http://scholars.utp.edu.my/id/eprint/37210/ Integrating the SOR model to examine purchase intention based on Instagram sponsored advertising Hussain, Ali Hooi Ting, Ding Zaib Abbasi, Amir Rehman, Umair Taylor & Francis 2023 Article NonPeerReviewed Hussain, Ali and Hooi Ting, Ding and Zaib Abbasi, Amir and Rehman, Umair (2023) Integrating the SOR model to examine purchase intention based on Instagram sponsored advertising. Journal of Promotion Management, 29 (1). pp. 77-105.
institution Universiti Teknologi Petronas
building UTP Resource Centre
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Petronas
content_source UTP Institutional Repository
url_provider http://eprints.utp.edu.my/
format Article
author Hussain, Ali
Hooi Ting, Ding
Zaib Abbasi, Amir
Rehman, Umair
spellingShingle Hussain, Ali
Hooi Ting, Ding
Zaib Abbasi, Amir
Rehman, Umair
Integrating the SOR model to examine purchase intention based on Instagram sponsored advertising
author_facet Hussain, Ali
Hooi Ting, Ding
Zaib Abbasi, Amir
Rehman, Umair
author_sort Hussain, Ali
title Integrating the SOR model to examine purchase intention based on Instagram sponsored advertising
title_short Integrating the SOR model to examine purchase intention based on Instagram sponsored advertising
title_full Integrating the SOR model to examine purchase intention based on Instagram sponsored advertising
title_fullStr Integrating the SOR model to examine purchase intention based on Instagram sponsored advertising
title_full_unstemmed Integrating the SOR model to examine purchase intention based on Instagram sponsored advertising
title_sort integrating the sor model to examine purchase intention based on instagram sponsored advertising
publisher Taylor & Francis
publishDate 2023
url http://scholars.utp.edu.my/id/eprint/37210/
_version_ 1778164805782208512
score 13.214268

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