Videogames-as-a-service: How does in-game value co-creation enhance premium gaming co-creation experience for players?

• المؤلفون الرئيسيون: Hussain, A., Abid, M.F., Shamim, A., Ting, D.H., Toha, M.A.
• التنسيق: مقال
• منشور في: 2023
• الوصول للمادة أونلاين: http://scholars.utp.edu.my/id/eprint/34238/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85137650616&doi=10.1016%2fj.jretconser.2022.103128&partnerID=40&md5=a01d816c278ba407f22846e92839cb6d

The games as a service model have enabled game developers to reach worldwide audiences and regard games as services rather than products, opening up new avenues to establish value propositions. Freemium�premium gaming models of value co-creation have been studied in the past. Fostering the convers...