Relationship investment in relationship marketing research: a bibliographic review
Relationship investment in relationship marketing research: a bibliographic review by Zainol Zuraidah, Mohd Yasin Norjaya, Nik Hashim Nik M. Hazrul, Omar Nor Asiah,
Saved in:
Main Author: | Zainol Zuraidah, Mohd Yasin Norjaya, Nik Hashim Nik M. Hazrul, Omar Nor Asiah, |
---|---|
Format: | article |
Language: | English |
Published: |
N/A
2014
|
Subjects: | |
Online Access: | https://ir.upsi.edu.my/detailsg.php?det=2559 https://ir.upsi.edu.my/detailsg.php?det=2559 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
The effect of customer-brand relationship investments on customer
engagement: an imperative for sustained competitiveness
by: Zuraidah Zainol,, et al.
Published: (2015) -
Moderating effect of logistics and supply chain issues on the relationship between entrepreneurial orientation and market orientation
by: Nik Abdullah, Nik Ab. Halim, et al.
Published: (2018) -
Relationship between outward foreign direct investment and domestic investment: Evidence from GCC countries
by: Durani, Farah, et al.
Published: (2021) -
Dealer-based brand equity: The role of market orientation and relationship marketing on brand equity
by: Abd Ghani, Noor Hasmini, et al.
Published: (2014) -
Relationship marketing in branding: The automobile authorized independent dealers in Malaysia
by: Abd Ghani, Noor Hasmini
Published: (2012)