Market orientation: Critical success factors of Malaysian manufacturers and their impact on financial performance

• 第一著者: Mohd Mokhtar, Sany Sanuri
• フォーマット: Conference or Workshop Item
• 出版事項: 2008
• 主題: TS Manufactures
• オンライン･アクセス: http://repo.uum.edu.my/9126/; http://m08.cgpublisher.com/proposals/546/index_html

The study examines critical success factors of market orientation in the context of Malaysian firms.Besides, the study also investigates the relationship between market orientation and financial performance.Malaysian manufacturing firms represent the sample of the study.Data was collected using mail...