Market orientation: Critical success factors of Malaysian manufacturers and their impact on financial performance
The study examines critical success factors of market orientation in the context of Malaysian firms.Besides, the study also investigates the relationship between market orientation and financial performance.Malaysian manufacturing firms represent the sample of the study.Data was collected using mail...
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| Format: | Conference or Workshop Item |
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2008
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| Online Access: | http://repo.uum.edu.my/9126/ http://m08.cgpublisher.com/proposals/546/index_html |
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