Market orientation critical success factors of Malaysian manufacturers and its impact on financial performance

• Main Authors: Mohd Mokhtar, Sany Sanuri, Yusoff, Rushami Zien, Arshad, Rozita
• Format: Article
• Language: English
• Published: Canadian Center of Science and Education 2009
• Subjects: HD Industries. Land use. Labor
• Online Access: http://repo.uum.edu.my/2836/1/Rushami_Zien_Yusoff.pdf; http://repo.uum.edu.my/2836/; http://www.ccsenet.org/journal.html

The study examines critical success factors of market orientation in the context of Malaysian firms. Besides, the study also investigates the relationship between market orientation and financial performance. Malaysian manufacturing firms represent the sample of the study. Data was collected using m...