Psychological factors in advertising - Does it affect the choice of advertising medium?

• 主要作者: Idris, Izian
• 格式: Conference or Workshop Item
• 出版: 2013
• 主題: BF Psychology; HF Commerce
• 在線閱讀: http://repo.uum.edu.my/8761/; http://www.icois2013.uum.edu.my/

Advertising is a two way communication process. Advertising must communicate appeals that are relevant and effective in the target market environment.The primary purpose of marketing communications is to tell customers about the benefits and values that a product or service offers. Advertising media...