R&D marketing integration in new product development: The case of the telecommunications industry in Malaysia (Preliminary findings)
Developing new products in a complex environment, such as in the telecommunications industry, involves significant integrated effort-particularly between that of R&D and Marketing. The failure to integrate R&D and Marketing in new product development can result in over-designed, over-priced,...
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Universiti Utara Malaysia
1997
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my.uum.repo.8692015-06-28T01:44:41Z http://repo.uum.edu.my/869/ R&D marketing integration in new product development: The case of the telecommunications industry in Malaysia (Preliminary findings) Bojei, Jamil HD28 Management. Industrial Management Developing new products in a complex environment, such as in the telecommunications industry, involves significant integrated effort-particularly between that of R&D and Marketing. The failure to integrate R&D and Marketing in new product development can result in over-designed, over-priced, and either obsolete or radically-advanced products with little customer value. This paper attempts to offer insights into R&D and Marketing integration in the telecommunications industry in Malaysia. In general, only a few telecommunication companies have achieve effetive R&D-Marketing integration which is significant in certain areas requiring the integration. Universiti Utara Malaysia 1997 Article PeerReviewed application/pdf en http://repo.uum.edu.my/869/1/Jamil_Bonjei.pdf Bojei, Jamil (1997) R&D marketing integration in new product development: The case of the telecommunications industry in Malaysia (Preliminary findings). Malaysian Management Journal, 2 (2). pp. 93-104. ISSN 0128-6226 http://mmj.uum.edu.my |
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HD28 Management. Industrial Management Bojei, Jamil R&D marketing integration in new product development: The case of the telecommunications industry in Malaysia (Preliminary findings) |
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Developing new products in a complex environment, such as in the telecommunications industry, involves significant integrated effort-particularly between that of R&D and Marketing. The failure to integrate R&D and Marketing in new product development can result in over-designed, over-priced, and either obsolete or radically-advanced products with little customer value. This paper attempts to offer insights into R&D and Marketing integration in the telecommunications industry in Malaysia. In general, only a few telecommunication companies have achieve effetive R&D-Marketing integration which is significant in certain areas requiring the integration. |
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Article |
author |
Bojei, Jamil |
author_facet |
Bojei, Jamil |
author_sort |
Bojei, Jamil |
title |
R&D marketing integration in new product development: The case of the telecommunications industry in Malaysia (Preliminary findings) |
title_short |
R&D marketing integration in new product development: The case of the telecommunications industry in Malaysia (Preliminary findings) |
title_full |
R&D marketing integration in new product development: The case of the telecommunications industry in Malaysia (Preliminary findings) |
title_fullStr |
R&D marketing integration in new product development: The case of the telecommunications industry in Malaysia (Preliminary findings) |
title_full_unstemmed |
R&D marketing integration in new product development: The case of the telecommunications industry in Malaysia (Preliminary findings) |
title_sort |
r&d marketing integration in new product development: the case of the telecommunications industry in malaysia (preliminary findings) |
publisher |
Universiti Utara Malaysia |
publishDate |
1997 |
url |
http://repo.uum.edu.my/869/1/Jamil_Bonjei.pdf http://repo.uum.edu.my/869/ http://mmj.uum.edu.my |
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1644277878105309184 |
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13.18916 |