The importance of Radio Frequency Identification (RFID) for the effectiveness and efficiency of supply chain management by customer perceptions

• Main Authors: Ong, Pei Ling, Anuar, Nur Khairiel
• Format: Conference or Workshop Item
• Language: English
• Published: 2012
• Subjects: TS Manufactures
• Online Access: http://repo.uum.edu.my/8481/1/p1752.pdf; http://repo.uum.edu.my/8481/; http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000792423

The purpose of the paper is to examine the customer perception of radio frequency identification or RFID technology utilization in supply chain efficiency and effectiveness. Data from sample of 80 customers’ perception were collected and the model was assessed using a structural equation methodology. Findings indicate that utilization of RFID technology can help in improved supply chain efficiency and effectiveness.Data were collected during the growth stage of RFID technology adoption and were only collected respondents on downstream of supply chain sector.The paper describes one of the first empirically based studies investigating the customer perception of RFID technology implementation on supply chain performance.