The importance of Radio Frequency Identification (RFID) for the effectiveness and efficiency of supply chain management by customer perceptions

• Main Authors: Ong, Pei Ling, Anuar, Nur Khairiel
• Format: Conference or Workshop Item
• Language: English
• Published: 2012
• Subjects: TS Manufactures
• Online Access: http://repo.uum.edu.my/8481/1/p1752.pdf; http://repo.uum.edu.my/8481/; http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000792423

The purpose of the paper is to examine the customer perception of radio frequency identification or RFID technology utilization in supply chain efficiency and effectiveness. Data from sample of 80 customers’ perception were collected and the model was assessed using a structural equation methodology...