Developing a model for Islamic hotels: Evaluating opportunities and challenges

Despite the increasing trend of international visitors from lslamic countries particularly from the Middle East to Malaysia, efforts by hotels to customize their products and services to these target customers are still insufficient. In fact, there is no established business model for Islamic hotel...

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Bibliographic Details
Main Authors: Razalli, Mohd Rizal, Abdullah, Suzzaini, Hassan, Mohamad Ghozali
Format: Conference or Workshop Item
Language:English
Published: 2012
Subjects:
Online Access:http://repo.uum.edu.my/7089/1/Mo_rii.pdf
http://repo.uum.edu.my/7089/
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