Market orientation practices among small and medium hotels (SMHs) in tourist destination Island of Langkawi

• Main Authors: Ab. Latif, Abdul Aziz, Omar, Hamzah, Othman, Ismail
• 格式: Conference or Workshop Item
• 語言: English
• 出版: 2000
• 主題: G Geography (General)
• 在線閱讀: http://repo.uum.edu.my/6680/1/Ab._Az.pdf; http://repo.uum.edu.my/6680/; http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000760231

The purpose of the study is to investigate the underlying components of market orientation practices and their effect on the small and Medium Hotels (SMHs) performance on tourist destination island of langkawi. Fifty SMHs were randomly selected from a sampling frame of a list of SMHs registered with...