Tourist satisfaction and loyalty: A structural equation model (SEM) analysis

• Main Authors: Mohd Salleh, Norlida Hanim, Sarmidi, Tamat, Othman, Redzuan, Jaafar, Abdul Hamid, Abdul Talib, Basri
• Format: Conference or Workshop Item
• Language: English
• Published: 2011
• Subjects: HC Economic History and Conditions
• Online Access: http://repo.uum.edu.my/4492/1/tamat.pdf; http://repo.uum.edu.my/4492/; http://ijmsconference.uum.edu.my/

This study attempts to analyze the relationship between tourist satisfaction and loyalty to the tourist destination of Taman Laut Pulau Kapas, a tourism destination.As to observe that relationship, 193 tourists have been interviewed. The interviews were carried out to get tourists’ responses relatin...