Franchisee failures in Malaysia: Contribution of financial and non-financial factors

This paper reports on the exploratory study on Malaysian franchisees who have failed in their franchise business. A stratified purposive sampling frame was used in which all the five failed franchisees who have registered with the Registrar of Franchise (ROF) were selected for this study. In-depth t...

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Bibliographic Details
Main Authors: Mohd Harif, Mohd Amy Azhar, Chee, Hee Hoe, Mahad Noor, Norsyema Hani
Format: Article
Language:English
Published: World Business Institute, Australia 2011
Subjects:
Online Access:http://repo.uum.edu.my/4425/1/Amy%25.pdf
http://repo.uum.edu.my/4425/
http://www.wbiaus.org/4.Amy%20Azhar.pdf
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