Franchisee failures in Malaysia: Contribution of financial and non-financial factors
This paper reports on the exploratory study on Malaysian franchisees who have failed in their franchise business. A stratified purposive sampling frame was used in which all the five failed franchisees who have registered with the Registrar of Franchise (ROF) were selected for this study. In-depth t...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
World Business Institute, Australia
2011
|
| Subjects: | |
| Online Access: | http://repo.uum.edu.my/4425/1/Amy%25.pdf http://repo.uum.edu.my/4425/ http://www.wbiaus.org/4.Amy%20Azhar.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|