The emerging roles of managers in influencing life insurance agents to perform customer-orientation behaviour
The issue of salespeople's customer-orientation behaviour has attracted the interest of both academic and business people. One major factor which has been increasingly discussed as a determining factor of salespeople's customerorientation behaviour is role perception, which consists of rol...
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| Main Authors: | , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Penerbit Universiti Utara Malaysia
2008
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/4393/1/Nor_Azi.pdf http://repo.uum.edu.my/4393/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000303950 |
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