Establishing trust through quality content: A preliminary study of Malaysia e-commerce blogs
Since 2007, the use of blog as an e-commerce site has become popular in Malaysia. As more people are connected to the Internet through faster connection, significant changes can be seen in e-commerce usage. Nonetheless trust remains a major issue in this model. One of the web trust process is trust...
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2011
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my.uum.repo.42272020-11-04T02:24:08Z http://repo.uum.edu.my/4227/ Establishing trust through quality content: A preliminary study of Malaysia e-commerce blogs Hassan, Syahida Zambri, Suzana Kasiran, Mohd Khairudin Mahli, Mohamad Tarmidi Abd Ghani, Nor Farzana Muhammad, Muziah HF Commerce T Technology (General) Since 2007, the use of blog as an e-commerce site has become popular in Malaysia. As more people are connected to the Internet through faster connection, significant changes can be seen in e-commerce usage. Nonetheless trust remains a major issue in this model. One of the web trust process is trust in the information displayed on the e-commerce site. Information displayed on the blog is believed to be one of the important factors to gain the consumer trust. This paper is a preliminary study particularly focusing on the use of information to establish trust in Malaysia ecommerce blogs. Samples of 100 Malaysia e-commerce blogs were studied to identify the information that is shared by the owner of respective e-commerce blogs.Descriptive statistic will be used to discuss the finding. Findings from this paper can be used as a guideline for entrepreneurs whom intend to use blogs for e-commerce purposes. 2011-06 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/4227/1/Paper_69.pdf Hassan, Syahida and Zambri, Suzana and Kasiran, Mohd Khairudin and Mahli, Mohamad Tarmidi and Abd Ghani, Nor Farzana and Muhammad, Muziah (2011) Establishing trust through quality content: A preliminary study of Malaysia e-commerce blogs. In: 16th International Business Information Management Association Conference, 29-30 June 2011, Kuala Lumpur, Malaysia. http://www.ibima.org/MY2011/ |
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HF Commerce T Technology (General) |
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HF Commerce T Technology (General) Hassan, Syahida Zambri, Suzana Kasiran, Mohd Khairudin Mahli, Mohamad Tarmidi Abd Ghani, Nor Farzana Muhammad, Muziah Establishing trust through quality content: A preliminary study of Malaysia e-commerce blogs |
description |
Since 2007, the use of blog as an e-commerce site has become popular in Malaysia. As more people are connected to the Internet through faster connection, significant changes can be seen in e-commerce usage. Nonetheless trust remains a major issue in this model. One of the web trust process is trust in the information displayed on the e-commerce site. Information displayed on the blog is believed to be one of the important factors to gain the consumer trust. This paper is a preliminary study particularly focusing on the use of information to establish trust in Malaysia ecommerce blogs. Samples of 100 Malaysia e-commerce blogs were studied to identify the information that is shared by the owner of respective e-commerce blogs.Descriptive statistic will be used to discuss the finding. Findings from this paper can be used as a guideline for entrepreneurs whom intend to use blogs for e-commerce purposes. |
format |
Conference or Workshop Item |
author |
Hassan, Syahida Zambri, Suzana Kasiran, Mohd Khairudin Mahli, Mohamad Tarmidi Abd Ghani, Nor Farzana Muhammad, Muziah |
author_facet |
Hassan, Syahida Zambri, Suzana Kasiran, Mohd Khairudin Mahli, Mohamad Tarmidi Abd Ghani, Nor Farzana Muhammad, Muziah |
author_sort |
Hassan, Syahida |
title |
Establishing trust through quality content: A preliminary study of Malaysia e-commerce blogs |
title_short |
Establishing trust through quality content: A preliminary study of Malaysia e-commerce blogs |
title_full |
Establishing trust through quality content: A preliminary study of Malaysia e-commerce blogs |
title_fullStr |
Establishing trust through quality content: A preliminary study of Malaysia e-commerce blogs |
title_full_unstemmed |
Establishing trust through quality content: A preliminary study of Malaysia e-commerce blogs |
title_sort |
establishing trust through quality content: a preliminary study of malaysia e-commerce blogs |
publishDate |
2011 |
url |
http://repo.uum.edu.my/4227/1/Paper_69.pdf http://repo.uum.edu.my/4227/ http://www.ibima.org/MY2011/ |
_version_ |
1684655779966091264 |
score |
13.149126 |