Establishing trust through quality content: A preliminary study of Malaysia e-commerce blogs

Since 2007, the use of blog as an e-commerce site has become popular in Malaysia. As more people are connected to the Internet through faster connection, significant changes can be seen in e-commerce usage. Nonetheless trust remains a major issue in this model. One of the web trust process is trust...

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Main Authors: Hassan, Syahida, Zambri, Suzana, Kasiran, Mohd Khairudin, Mahli, Mohamad Tarmidi, Abd Ghani, Nor Farzana, Muhammad, Muziah
Format: Conference or Workshop Item
Language:English
Published: 2011
Subjects:
Online Access:http://repo.uum.edu.my/4227/1/Paper_69.pdf
http://repo.uum.edu.my/4227/
http://www.ibima.org/MY2011/
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spelling my.uum.repo.42272020-11-04T02:24:08Z http://repo.uum.edu.my/4227/ Establishing trust through quality content: A preliminary study of Malaysia e-commerce blogs Hassan, Syahida Zambri, Suzana Kasiran, Mohd Khairudin Mahli, Mohamad Tarmidi Abd Ghani, Nor Farzana Muhammad, Muziah HF Commerce T Technology (General) Since 2007, the use of blog as an e-commerce site has become popular in Malaysia. As more people are connected to the Internet through faster connection, significant changes can be seen in e-commerce usage. Nonetheless trust remains a major issue in this model. One of the web trust process is trust in the information displayed on the e-commerce site. Information displayed on the blog is believed to be one of the important factors to gain the consumer trust. This paper is a preliminary study particularly focusing on the use of information to establish trust in Malaysia ecommerce blogs. Samples of 100 Malaysia e-commerce blogs were studied to identify the information that is shared by the owner of respective e-commerce blogs.Descriptive statistic will be used to discuss the finding. Findings from this paper can be used as a guideline for entrepreneurs whom intend to use blogs for e-commerce purposes. 2011-06 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/4227/1/Paper_69.pdf Hassan, Syahida and Zambri, Suzana and Kasiran, Mohd Khairudin and Mahli, Mohamad Tarmidi and Abd Ghani, Nor Farzana and Muhammad, Muziah (2011) Establishing trust through quality content: A preliminary study of Malaysia e-commerce blogs. In: 16th International Business Information Management Association Conference, 29-30 June 2011, Kuala Lumpur, Malaysia. http://www.ibima.org/MY2011/
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic HF Commerce
T Technology (General)
spellingShingle HF Commerce
T Technology (General)
Hassan, Syahida
Zambri, Suzana
Kasiran, Mohd Khairudin
Mahli, Mohamad Tarmidi
Abd Ghani, Nor Farzana
Muhammad, Muziah
Establishing trust through quality content: A preliminary study of Malaysia e-commerce blogs
description Since 2007, the use of blog as an e-commerce site has become popular in Malaysia. As more people are connected to the Internet through faster connection, significant changes can be seen in e-commerce usage. Nonetheless trust remains a major issue in this model. One of the web trust process is trust in the information displayed on the e-commerce site. Information displayed on the blog is believed to be one of the important factors to gain the consumer trust. This paper is a preliminary study particularly focusing on the use of information to establish trust in Malaysia ecommerce blogs. Samples of 100 Malaysia e-commerce blogs were studied to identify the information that is shared by the owner of respective e-commerce blogs.Descriptive statistic will be used to discuss the finding. Findings from this paper can be used as a guideline for entrepreneurs whom intend to use blogs for e-commerce purposes.
format Conference or Workshop Item
author Hassan, Syahida
Zambri, Suzana
Kasiran, Mohd Khairudin
Mahli, Mohamad Tarmidi
Abd Ghani, Nor Farzana
Muhammad, Muziah
author_facet Hassan, Syahida
Zambri, Suzana
Kasiran, Mohd Khairudin
Mahli, Mohamad Tarmidi
Abd Ghani, Nor Farzana
Muhammad, Muziah
author_sort Hassan, Syahida
title Establishing trust through quality content: A preliminary study of Malaysia e-commerce blogs
title_short Establishing trust through quality content: A preliminary study of Malaysia e-commerce blogs
title_full Establishing trust through quality content: A preliminary study of Malaysia e-commerce blogs
title_fullStr Establishing trust through quality content: A preliminary study of Malaysia e-commerce blogs
title_full_unstemmed Establishing trust through quality content: A preliminary study of Malaysia e-commerce blogs
title_sort establishing trust through quality content: a preliminary study of malaysia e-commerce blogs
publishDate 2011
url http://repo.uum.edu.my/4227/1/Paper_69.pdf
http://repo.uum.edu.my/4227/
http://www.ibima.org/MY2011/
_version_ 1684655779966091264
score 13.144533