Strategic role of mobile commerce (M-Commerce) payment system: Establishing new competitive advantage
A Mobile based payment system or m-commerce is an emerging issue of e-commerce in Malaysia. It is recognized by both academia and practitioners as one of the fastest growing and preferable medium of making business transactions. This study investigated the benefits of m-commerce payment method, and...
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| Main Authors: | , , , |
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| 格式: | Conference or Workshop Item |
| 語言: | English |
| 出版: |
2011
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| 主題: | |
| 在線閱讀: | http://repo.uum.edu.my/4222/1/paper_156.pdf http://repo.uum.edu.my/4222/ http://www.ibima.org/MY2011/ |
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| 總結: | A Mobile based payment system or m-commerce is an emerging issue of e-commerce in Malaysia. It is recognized by both academia and practitioners as one of the fastest growing and preferable medium of making business transactions. This study investigated the benefits of m-commerce payment method, and services satisfaction on m-commerce providers. Respondents were those who had experienced using this
mode of payment. The main objectives of the study were; a) to determine the level of m-commerce awareness in Malaysia; b) to determine the level of m-commerce payment system usage among Malaysian; c) to determine the level of m-commerce payment environment among Malaysian; and d) to
determine the relationship between payment system and payment environment toward m-commerce services satisfaction. The results shows m-commerce is another tool that is both highly intangible and possesses specific characteristics. It can be develop and make as another avenue for firms to create competitive advantage. |
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