Zakat Online Campaign Using Creative Animation on Social Media Networks: Youths Acceptance (S//O: 14591)

• Main Authors: Mohd Suki, Norbayah, Mohd Suki, Norazah, Shokri, Muhammad Faiz Hussin
• Format: Monograph
• Language: English
• Published: UUM 2021
• Subjects: HB Economic Theory
• Online Access: https://repo.uum.edu.my/id/eprint/31662/1/14591.pdf; https://repo.uum.edu.my/id/eprint/31662/

The prospects of creative animation as the potential online campaign for promoting zakat awareness should be taken into considerations by the zakat institutions via the availability of the social media networks. Minimal research has been investigated on users behavioural intention and actual usage of creative animation in innovating zakat online campaign on social media networks in Kedah to promote the zakat awareness, particularly from the performance expectancy, effort expectancy, social influence, and facilitating conditions aspects. Muslims are obliged to make a contribution towards the less fortunate through zakat as a means for wealth distributions. In view of the global Islamic populations' growth and the advent of social media networks, future zakat campaign highlights the needs of issueing the creative animation as the innovating zakat online campaign content promotional agendas for the zakat institutions. Working youths are the potential future zakat payers. Data from Digital 2019 Global Digital Overview indicated that there are 25 million total number of active media users in Malaysia with the social media audience profiles consists of youth from the age of 18 to 34 years old using YouTube as the most active social media platform (Hootsuite & We Are Social (2019). The rich content of creative animation could attract the working youth to engage with zakat. Hence, this research aims to examine how creative animation could innovating zakat online campaign towards promoting zakat awareness on social media networks in Kedah from the perspectives of working youths' acceptance