Phenotyping the Halal Entrepreneur Exploring the Malaise Involvement of Bumiputera Entrepreneurs in Halal Business (S/O 13812

• Main Authors: Ismail, Noor Azizi, Mohamed Ismail, Risyawati, Mustafar, Mastora, Othman, Siti Norezam
• Format: Monograph
• Language: English
• Published: UUM
• Subjects: HB Economic Theory
• Online Access: https://repo.uum.edu.my/id/eprint/31513/1/13812.pdf; https://repo.uum.edu.my/id/eprint/31513/

This research investigated the problems faced by Bumiputera halal entrepreneurs, which has caused alarm due to low involvement in the business segment. Only 30% of halal entrepreneurs are Bumiputera, raising concern among all stakeholders. The main objectives of this research were to determine the r...