Phenotyping the Halal Entrepreneur Exploring the Malaise Involvement of Bumiputera Entrepreneurs in Halal Business (S/O 13812

• Main Authors: Ismail, Noor Azizi, Mohamed Ismail, Risyawati, Mustafar, Mastora, Othman, Siti Norezam
• Format: Monograph
• Language: English
• Published: UUM
• Subjects: HB Economic Theory
• Online Access: https://repo.uum.edu.my/id/eprint/31513/1/13812.pdf; https://repo.uum.edu.my/id/eprint/31513/

This research investigated the problems faced by Bumiputera halal entrepreneurs, which has caused alarm due to low involvement in the business segment. Only 30% of halal entrepreneurs are Bumiputera, raising concern among all stakeholders. The main objectives of this research were to determine the reason for such low involvement, to determine the common denominators that served as barriers that hinder Bumiputera entrepreneurs, and what constitutes a successful Bumiputera halal entrepreneur. This research was done qualitatively, through structured interviews of local halal entrepreneurs. The findings showed that, among others business opportunity, risk, value creation, business profit, and religiosity are among the motives driving the involvement in the halal business. However, supply chain risk, brand recognition, and dependence on governmental aids are among hindrances identified to cause problems to halal entrepreneurs. This study also identified several characteristics that are common among successful Bumiputera entrepreneurs such as confidence, altruistic motivation, visionary, passionate, and pragmatic decision-makers. The findings of this research indicated a new contribution which was religiosity as part of the entrepreneurial mindset among halal business entrepreneurs in comparison with other entrepreneurs. The newly improved model is hoped to serve stakeholders in the halal business ecosystem especially the policymakers in focusing on making better initiative and development programs for entrepreneurs keen in joining the niche area