Developing a Causal Relationship Among Factors of E-Commerce: a Decision Making Approach

• Main Authors: Abdullah, Lazim, Ramli, Razamin, Omar Bakodah, Huda, Othman, Mahmod
• Format: Article
• Language: English
• Published: Elsevier B.V. on behalf of King Saud University 2020
• Subjects: QA Mathematics
• Online Access: https://repo.uum.edu.my/id/eprint/31006/1/JKSUCIS%2032%2010%202020%201194-1201.pdf; https://doi.org/10.1016/j.jksuci.2019.01.002; https://repo.uum.edu.my/id/eprint/31006/; https://www.sciencedirect.com/science/article/pii/S1319157818309558?via%3Dihub; https://doi.org/10.1016/j.jksuci.2019.01.002

This study introduces the decision-making trial and evaluation laboratory (DEMATEL) method to develop a causal relationship between factors of e-commerce. Differently from the typical correlation analysis which directly used two groups of variables to measure strength of correlation, this decision m...