Developing a Causal Relationship Among Factors of E-Commerce: a Decision Making Approach

This study introduces the decision-making trial and evaluation laboratory (DEMATEL) method to develop a causal relationship between factors of e-commerce. Differently from the typical correlation analysis which directly used two groups of variables to measure strength of correlation, this decision m...

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Bibliographic Details
Main Authors: Abdullah, Lazim, Ramli, Razamin, Omar Bakodah, Huda, Othman, Mahmod
Format: Article
Language:English
Published: Elsevier B.V. on behalf of King Saud University 2020
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/31006/1/JKSUCIS%2032%2010%202020%201194-1201.pdf
https://doi.org/10.1016/j.jksuci.2019.01.002
https://repo.uum.edu.my/id/eprint/31006/
https://www.sciencedirect.com/science/article/pii/S1319157818309558?via%3Dihub
https://doi.org/10.1016/j.jksuci.2019.01.002
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