A study on store image attributes and loyalty behaviour

This study investigates the relationship between store image and store loyalty behaviour for supermarket stores. The study also determines the major attributes in the store image dimentions. The research survey involved a field study using the questionnaire survey method. A total of 204 customers of...

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Bibliographic Details
Main Author: Perumal, Selvan
Format: Article
Language:English
Published: Universiti Utara Malaysia 2005
Subjects:
Online Access:http://repo.uum.edu.my/3063/1/mmj9121%5B1%5D.pdf
http://repo.uum.edu.my/3063/
http://mmj.uum.edu.my/
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