Conspicuous Consumption: Is It Relevant to Muslimah Fashion Industry in Malaysia? (S/O 13936)

• Main Author: Wan Ismail, Wan Nurisma Ayu
• Format: Monograph
• Language: English
• Published: UUM 2023
• Subjects: TT Handicrafts Arts and crafts
• Online Access: https://repo.uum.edu.my/id/eprint/30567/1/13936.pdf; https://repo.uum.edu.my/id/eprint/30567/

This study investigates the relationship of materialism, religiosity, uniqueness value, fashion consciousness, social benefits on conspicuous consumption behavior of Muslimah fashion products. In this study, materialism, religiosity, uniqueness value, fashion consciousness, social benefits considered as independent variables and conspicuous consumption behavior as dependent variable. The study also investigates the effect of mediating variable of attitude towards Muslimah fashion. A total of 360 online questionnaires were received but only 319 questionnaires were used in the study with the response rate of 89%. The result shows that the independent variables correlates with the dependent variables. Furthermore, attitude towards Muslimah fashion mediate the relationship between materialism, religiosity, uniqueness value, fashion consciousness, social benefits and conspicuous consumption behavior.