Book Review: Hospitality Marketing: Principles and Practice (2nd Edition)
Authors: DAVID BOWIE FRANCIS BUTTLEButterworth-Heinemann (The Boulevard, Langford Lane, Idlington, Oxford OX5 1GB, UK)2011, pp. 434
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Main Author: | Mohd Ibrahim, Jaafar Ali |
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Format: | Article |
Language: | English |
Published: |
Universiti Utara Malaysia Press
2011
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Subjects: | |
Online Access: | https://repo.uum.edu.my/id/eprint/30534/1/MMJ%2015%2000%202011%2077-79.pdf https://repo.uum.edu.my/id/eprint/30534/ https://e-journal.uum.edu.my/index.php/mmj/article/view/8978 |
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