Viability Of the Extended Technology Acceptance Model: An Empirical Study

• Main Author: Islam, Abu Yousuf Mohammed Atiquil
• Format: Article
• Language: English
• Published: Universiti Utara Malaysia Press 2011
• Subjects: T Technology (General)
• Online Access: https://repo.uum.edu.my/id/eprint/30490/1/JICT%2010%2000%202011%2085-98.pdf; https://repo.uum.edu.my/id/eprint/30490/; https://e-journal.uum.edu.my/index.php/jict/article/view/8110

The prime objective of this study is to validate the extended technology acceptance model (ETAM) by incorporating two intrinsic motivation attributes, namely, computer self-efficacy and satisfaction into the original TAM to compare its viability testing on their satisfaction of the wireless internet service at a university. Besides, it evaluates gender invariant of the causal structure of this extended TAM. A total of 285 students from five major faculties (Education, Human Sciences, Engineering, ICT and Economics) were taken as respondents. The questionnaire's reliability and validity were established through a RASCH analysis. The results as analyzed by Structural Equation Modelling (SEM) indicate that students perceived ease of use had a statistically significant effect on their satisfaction. The study revealed that gender did not exert any influence as a moderating variable towards students' satisfaction in using Wireless Internet. The findings contributed to a better understanding of the TAM and technology satisfaction among students.